Mar 18, 2015 · Internet radio has the potential to be the most ubiquitous form of media ever. More commanding of your attention than film, television, or books.
Why Internet Radio is The Biggest Advertising Opportunity of The Future Posted by admin | Feb 19, 2016 | Radio | 0 | Internet radio has the potential to be the most ubiquitous form of media ever.
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Internet radio has the potential to be the most ubiquitous form of media ever. More commanding of your attention than film, television, or books. Why Internet Radio is The Biggest Advertising Opportunity of The Future. Why Internet Radio is The Biggest Advertising Opportunity of The Future.
Recent studies suggest an Internet radio audience of 70 million listeners per month. This leads to an estimated 300 million hours of ad supported streaming material, with that number projected to rise to 400 million by the year 2012. Investing in Internet radio advertising opportunities at this stage could mean big growth in the future.
Radio is no stranger to personality endorsements. In fact, some of the earliest advertising on radio consisted of the announcer doing live reads and endorsements.
Why advertise on Deep Jams radio? Some Quick Statistics. 40K Unique listeners each month; Our average listener tunes in for 4.5 hours; Our average visitor views 6 pages within the DeepJams.net website; Deep Jams Radio plays fewer commercials, your advertising will not get lost in clutter, and is more likely to be remembered and responded to.
The biggest issue that small businesses have to tackle with radio advertising is its cost. The cost of radio advertising may range from a few hundred dollars per week in a small city to thousands in a larger one.
Radio advertising provides the opportunity to repeatedly air the client’s message multiple times throughout the day at relatively minimal cost. By the time a listener hears the same ad five times on the way to work and another five times on the way home, she will know the car dealership is great deals on the most rugged pickup trucks that money can buy.
The radio ads that you hear online are not the same ads that you hear over the air. This becomes your new opportunity to reach more listeners and gain more exposure. Internet Radio Advertising offers tremendous benefits. Less expensive. Online radio spot rates are typically priced at 1% of the ON AIR rate. Greater reach Where you go, the ads go.
Like cries that radio was the first social media, the above assertion is false. Radio is not a social media but a one-way communicative tool.
On Internet radio consumers choose an artist or song or genre and the service plays a variety of music. This is similar to broadcast radio formats that play songs of a particular genre. The key difference is that the users receive about 75% fewer ads and performing artists actually get paid for plays on Internet radio, whereas they receive nothing from broadcast radio.
Radio’s multi-platform delivery is a major component of what we offer to advertisers. A new industry website, featuring a range of case studies the effectiveness of radio advertising called Radio Connects the goal is to raise the profile of radio and document what can be achieved by using it in the media mix.
Internet Radio Advertising For Your Business Home > Internet Radio Advertising For Your Business In the last decade or so, web-based “radio stations” have proliferated far and wide.