Sep 05, 2013 · Rebecca Minkoff to Debut Runway Looks on Snapchat Minkoff plans to debut photos of five to 10 looks on the app a few minutes before they appear on the runway. Snapchat is a two-year old iPhone
Rebecca Minkoff Last year, luxury apparel brand Rebecca Minkoff debuted its runway collection on Snapchat. Since then, the company has been using Snapchat to send messages to its customers and build hype for new products.
Is Rebecca Minkoff trying to make Snapchat fashionable? The app, which we thought was just for nudes and fat faces, is playing a significant role in the Minkoff’s runway show. The designer is debuting 5 to 10 full Spring 2014 looks on Snapchat a few minutes before they appear on the runway at 3pm
Snapchat, having been used for a few different brand campaigns, finds a new partner in Rebecca Minkoff. For Minkoff’s NY Fashion Week show at Lincoln Center on Friday Afternoon, snapchat will be used to debut five to ten new looks minutes before they hit the runway.
At New York Fashion Week last February, designer Rebecca Minkoff installed a large screen at the end of the runway, which displayed any and all tweets using the dedicated hashtag #RMFall. It was a
Now with the power of social media, Rebecca Minkoff has solicited the power of the Snapchat app to debut her Spring 2014 collection moments before they appear on the runway. Snapchat is a two-year old iPhone and Android app that allows users to send messages, photos and videos that automatically self-destruct seconds after they’re viewed. Sharing sneek peeks of the Spring 2014 collection allows fans …
This season, Rebecca Minkoff took the term “runway to retail” rather literally. Nearly 20 minutes following her fashion show en plein air, which shut down Greene Street, her shop was open to
Feb 27, 2016 · Accessories designer Rebecca Minkoff is staging her first show at New York Fashion Week next month, and she’s turning to online styling community Polyvore to find a stylist for the show.
How Brands Like Rebecca Minkoff Are Using Snapchat as a Marketing Platform Innovate It’s not just high fashion: museums and causes are flocking to the nascent messaging platform.